fashion and tips


Jan22

Discounts for Corporate Accounts

Categories // fashion and tips

Discounts Corporate Accounts

Would you like to benefit from huge discounts off your dry-cleaning and laundry needs,
If so, then introduce us to your company. We can offer a great service with unmatchable quality with unbeatable prices. What more can you ask for. Please get in touch on This e-mail address is being protected from spambots. You need JavaScript enabled to view it and start saving today. 
Jan17

Stella McCartney - Vogue Voices

Categories // fashion and tips

Stella McCartney

Stella McCartney wants you to back away from the washing machine. The British designer made a video cameo at the Copenhagen Fashion Summit on Thursday to introduce “Clevercare,” a new garment-labeling system created by Ginetex—the Swiss company behind those ubiquitous clothing-care symbols—and previous McCartney collaborator H&M. “The less you wash your clothes, the better,” McCartney said. “I was told that by the tailors on Savile Row when I worked there and it’s true, clothes last longer if you wash them less and care for them more. And less washing saves water and energy.”
Jan17

Efendi advocates CleanCare

Categories // fashion and tips

CleanCare is the way forward

HOW CLEVER

Taking care of your clothes can also reduce their environmental impact. More than 30 percent of a garment’s climate footprint—from fiber production and apparel assembly to transport and sales—occurs after it leaves the store, according to H&M. “We knew that by lowering the temperature from 60 degrees Celsius to 30°C, or hot to cold, when machine washing, you reduce energy use by 50 percent,” Catarina Midby, H&M’s head of sustainable fashion, told the Guardian. “Hang-drying saves 17 percent of the total climate impact in the life cycle. Ironing can be reduced if you steam clothes in the bathroom while showering and you can hand-wash most dry clean—only knits and silks,” Midby explains.

Jan05

Burberry Macs

Categories // fashion and tips

Burberry Macs

In the winter months we also get our fair share of rain. We have had the pleasure of cleaning Burberry coats that have been around 40 years old. A well maintained Burberry Mac will last you for many years. Burberry did used to offer the scotchgauard protections but this has stopped many years ago. The coats do come with a protections and it's always best to confirm this when purchasing. It is vital that they are protected before you wear them. So please ask. If they are not then bring them to us and ask for the reproofing service. The scotchgaurd used to cost as much as £60. Fortunatley we have superb reproofing chemicals which give the vital protection your mac needs as well as protection from ground in dirt. Ground in dirt is a macs biggest enemy. The key is in the following tips:-
1. Make sure your mac is re-proofed before you wear it.
2. Have your Mac cleaned once after every season. If you wear it throughout the year you made need to have it cleaned twice a years. It will loose its reproof agent so have it re-proofed after cleaning. 
3. The leather buckles should be removed before cleaning and so should any other leather trimming. These are trimmings that rare difficult to replace if they loose their appearance.
4.Never store your mac in the polythene from the dry cleaner. Instead cover the shoulders in Acid free tissue and let the fabric breath. Alternatively you can use a breathable cotton cover.
For any further advice please contact us on This e-mail address is being protected from spambots. You need JavaScript enabled to view it  
Jan05

Louis Vuitton Monogram Scarves

Categories // fashion and tips

Louis Vuitton

You might have lucky enough to receive a LV Monogram scarf this christmas or you may already own one. At some point you will need to entrust it with reputable dry cleaner. At Efendi we pride ourselves with the care of such delicate items. There are some labels that due to their quality may not be worth their price tags. Louis Vuitton is not one of them. These scarves are made from the highest quality of yarns and are woven with the highest skilled labour. They are however very delicate. They need very specialist care when handling by clothes care experts. These scarves need to be treated similar to delicate silk wedding dresses. They are rolled with edging neatly kept on the inner side, at which time they are placed into a net bag. We use a low mechanical action and low temperature. The cradle action is manually done at the end where the technician ensures a light rocking motion so there is no abrasive spinning. To complete the service we gentle hand press and acid free tissue to prolong the pressing  Please do not spray and direct perfume onto the scarves. Have them freshened once a year and your scarves should give you many years of warmth and pleasure.

Jan05

Moncler Coats

Categories // fashion and tips

Moncler Coats

Moncler coats are fantastic to wear for the colder winter months. There are some important facts you need to be made aware of when purchasing these coats with price tags as much a four figure ums.
1. Please be aware that they are difficult coats to maintain.
2. They are often not accepted by dry cleaners who cannot clean them.
3. They can also be accepted by dry cleaners who shouldn't try and clean them with basic technics.
4. They come with specific care labels that state 'Do not Dry Clean!'
5. If and when you decide to take them to a dry cleaner please show them the care label and ensure that they fully understand how to look after your coat and technics they will use.
6. The good news is that Efendi has devised their own technic in cleaning and looking after Moncler coats. This is unique only to Efendi. 
If you require advise or any further information please don't hesitate to get in touch on This e-mail address is being protected from spambots. You need JavaScript enabled to view it .


 
Dec23

Cashmere

Categories // fashion and tips

Loving Cashmere

This time of year, we see a lot of cashmere garments at Efendi. Cashmere is among the most luxurious varieties of wool, and it’s not just for sweaters: cashmere is perfect for everything scarves to socks! Because cashmere clothing is a significant investment, it’s worth taking taking the time to care for it properly.

Fortunately, cashmere is not as finicky as it’s luxury image might lead you to believe. It’s easy to keep your cashmere looking fantastic with a few easy tips:

Start by reading your garment’s labels: cashmere is commonly blended with other types of wool, and care instructions vary widely with each specific textile formulation.
Always hand wash pure cashmere garments. They’re easy to damage with machine agitation. Here at Efendi, we often hand wash cashmere, or sometimes dry clean it as needed. At home, there are a number of soaps and detergents formulated just for cashmere.
Never wear a deodorant with aluminum chloride – this can cause cashmere to become stained around the armpits.
Try to keep perfumes and cologne to a minimum when wear cashmere. Wool fibers absorb the scents and necessitate more frequent cleaning.
Keep the cat away! Cat fur gets everywhere in the fine weave of cashmere, and is difficult to remove.
Don’t pull a pill! Pulling pills will cause the rest of the textile to unravel. Use a cashmere brush or pill stone instead.
Finally – at the end of the season, put cashmere away clean. Moth larvae feed on fibers like cashmere, and wool with residue from food, beverage or perspiration are the most tempting targets.
PS – Ever wonder why cashmere gets it’s name? Cashmere wool comes from goats in the Cashmere region of the Gobi Desert.

If your cashmere could use professional attention, just drop us a line at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .uk . Even if you’re not local, we can handle all your cashmere care.
Dec23

Whites and Lights

Categories // fashion and tips

Whites and Lights

Do you worry when purchasing white accessories? The biggest problem is maintaining them. Right? Wrong!
At Efendi we offer a colour restorations service, stain removal and mini Spa treatments.
Tips:-
1- Always spray the leather all over with Colonil Spray when new.
2- Always take your shoes to a reputable shoe care company. Get advice on having them soled. Wet weather and general dirt and grime will ruin leather soles and reduce the life span of your shoes. Soles will protect them.
3- Always keep clean before storing and use Acid free tissue inside and out. Not only will the tissue help maintain the shape but it will absorb moisture and prevent your shoes and handbags from loosing its newness.
4- If all else fails and you need some advice then email us on This e-mail address is being protected from spambots. You need JavaScript enabled to view it
shoes.png handbag.png dress.png scissors.png email.png