Stella McCartney - Vogue Voices

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Stella McCartney

Stella McCartney - Vogue Voices
Stella McCartney wants you to back away from the washing machine. The British designer made a video cameo at the Copenhagen Fashion Summit on Thursday to introduce “Clevercare,” a new garment-labeling system created by Ginetex—the Swiss company behind those ubiquitous clothing-care symbols—and previous McCartney collaborator H&M. “The less you wash your clothes, the better,” McCartney said. “I was told that by the tailors on Savile Row when I worked there and it’s true, clothes last longer if you wash them less and care for them more. And less washing saves water and energy.”

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